What is Trust Flow?
Trust flow is a crucial SEO metric that measures the quality of backlinks on a scale from 0 to 100. High-quality backlinks from trusted websites contribute significantly to a better score. Trust flow is determined by how closely your site is linked to high-authority “seed” sites. If your trust flow score is above 50, your site is performing exceptionally well. Scores below 10 indicate significant room for improvement.
This metric plays a key role in SEO strategy, helping you gain quality backlinks, boost search engine rankings, and uncover opportunities for growth.
Why Measure Trust Flow?
Measuring trust flow offers numerous benefits, including:
- Analyzing competitors’ performance
- Discovering new keywords
- Identifying and assessing new link opportunities
- Detecting and removing toxic backlinks
- Recovering from penalties related to poor linking practices
Tools for Measuring Trust Flow
Advanced tools can help you measure and improve your website’s trust flow and domain authority. Let’s explore the top platforms and their methodologies:
Ahrefs Formula
Ahrefs evaluates your URL rating (UR) on a scale of 0 to 100 based on the strength of your backlink profile. It considers both internal and external links. A higher UR score leads to better organic search rankings. Key factors include:
- Link connections between pages
- The “No-follow” attribute
- Damping factors
SEMrush Formula
SEMrush calculates a trust score using a 100-point scale. It evaluates the number and quality of backlinks from trusted websites. The better your backlinks, the higher your trust score, which directly impacts your rankings.
MOZ Formula
MOZ measures Domain Authority (DA) and Page Authority (PA) on a scale of 0 to 100. This score reflects factors such as linking root domains and the total number of inbound links. A higher DA improves your chances of ranking higher in search engine results.
How Trust Flow Impacts SEO
Trust flow protects your website from frequent algorithm updates by search engines. High trust flow improves keyword rankings, strengthens backlinks, and enhances overall SEO. It’s a vital metric for achieving top positions on Google.
How to Improve Trust Flow
Boosting your trust flow requires a strategic approach. Here are some actionable tips:
- Reach out to influencers: Collaborate with bloggers, consultants, and industry leaders for backlinks.
- Target high-TF seed sites: Publish content on authoritative platforms with trust flow scores above 10.
- Create external links: Link relevant content within your site and to authoritative external pages.
- Audit backlinks: Identify and remove toxic links while focusing on high-quality ones.
Improving trust flow not only enhances your site’s performance but also safeguards its reputation in the ever-changing SEO landscape.
